The visual product placement is supported from different theories: * creation of an optimal commercial product placementIn short, the primary targets can be summarised with a turnover and profit increase. * creation of an optimal visual product placement Primary targets which should be achieved with planograms: Apparel brands and retailers are more focused on presentation and use pictorial planograms that illustrate "the look" and also identify each product. Fast-moving consumer goods organizations and supermarkets largely use text and box based planograms that optimise shelf space, inventory turns, and profit margins. Planograms differ significantly by retail sector. The rules and theories for the creation of a planogram are set under the term of merchandising. A planogram defines which product is placed in which area of a shelving unit and with which quantity. Today, planograms are used in a variety of retail areas. Often a consumer packaged goods manufacturer will release a new suggested planogram with their new product, to show how it relates to existing products in said category. They may also be referred to as plano-grams, plan-o-grams, schematics ( archaic) or POGs.Ī planogram is often received before a product reaches a store, and is useful when a retailer wants multiple store displays to have the same look and feel.
Develop or implement product-marketing strategies, including advertising campaigns or sales promotions.A planogram is a diagram of fixtures and products that illustrates how and where retail products should be displayed, usually on a store shelf in order to increase customer purchases. 
Plan and direct activities such as sales promotions, coordinating with other department heads as required.
Manage the movement of goods into and out of production facilities.Perform sales floor work, such as greeting or assisting customers, stocking shelves, or taking inventory.
Determine goods and services to be sold, and set prices and credit terms, based on forecasts of customer demand. Direct and coordinate organization's financial and budget activities to fund operations, maximize investments, and increase efficiency. Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement. Direct and coordinate activities of businesses or departments concerned with the production, pricing, sales, or distribution of products. Adjust sales scripts to better target the needs and interests of specific individuals. Explain products or services and prices, and answer questions from customers. Sales merchandiser Sep 1998 － Nov 2000 Nabisco Biscuit Co. Confer with company officials to develop methods and procedures to increase sales, promote business. Plan and coordinate advertising campaigns and sales promotions, and prepare merchandise displays and advertising copy. Establish and implement policies, goals, objectives, and procedures for their department. Review inventory and sales records to prepare reports for management and budget departments. Plan and prepare work schedules and keep records of employees' work schedules and time cards. Perform work activities of subordinates, such as cleaning and organizing shelves and displays and selling merchandise. Enforce safety, health, and regulations. Hire, train, and evaluate personnel in sales or marketing establishments, promoting or firing workers when appropriate. Inventory stock and reorder when inventory drops to a specified level. profitability requirements. Directed and supervised employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers. Provided customer service by greeting and assisting customers, and responding to customer inquiries and complaints. Store Manager Feb 2001 － Jul 2012 Family Dollar － Glenwood, MN
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